Partner Marketing Specialist

Marketing | Denver, CO, United States



 

Marketing Specialist

 

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology.


The Opportunity

The Partner Marketing Specialist is responsible for delivering highly effective marketing programs and demand generation campaigns in conjunction with a range of technology, reseller/referral, service and strategic partners. You will execute, manage, and track the success of joint marketing campaigns including, but not limited to, joint field marketing events, tradeshows, webinars and email campaigns. This position must interface effectively with our partner ecosystem as well as Marketo's marketing, sales and business development teams.

Responsibilities

  • Execute on the partner co-marketing strategy and program
  • Work with strategic partners to generate new sales leads and grow the pipeline
  • Launch co-marketing programs with partners
  • Manage and host partner events – both live and online
  • Report on campaign results, ensuring ROI is measured for all campaigns
  • Travel quarterly to attend partner events and industry tradeshows
  • Represent the company and product at internal and external events in a professional manner


Required Skills/ Experience

  • BS/BA and related work experience required
  • 1-2 years experience in partner marketing or closely related areas
  • Experience working on world-class B2B software products
  • An understanding of product positioning, promotion, and return on marketing investment
  • Strong written and visual communicator
  • Strong project management skills
  • Excellent cross-functional team player that can excel at both strategy and execution
  • Highly driven self-starter that thrives in a dynamic environment


About Marketo

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.


Marketo is an equal opportunity employer.