Digital Marketing Specialist

Marketing | Denver, CO, United States



Digital Marketing Specialist

 

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology.

 

The Opportunity

As part of the Marketo’s digital marketing team you will be working with our PPC and Paid Social marketing manager to help with the management and optimization of our digital advertising and paid social media campaigns. The ideal candidate has strong analytical and copy writing skills, is a quick learner, and has a desire to contribute to cutting edge digital marketing programs. This is an excellent opportunity to learn from the best in the industry!

 

Responsibilities:

  • Create landing pages and programs in Marketo.
  • Write and test variations of landing page and ad copy for search and social ad campaigns.
  • Assist with reporting and analysis of full-funnel performance metrics.
  • Collaborate with the demand generation team to support larger campaigns.
  • Work with our SEM agency to implement campaign updates.
  • Help with other tasks and initiatives as needed.

 

Required Skills/Experience:

  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, or communications.
  • Excellent Excel skills.
  • Minimum of 6 months of digital marketing experience. Prior search marketing experience would be preferred but training will be provided.
  • Comfortable working with budgets and numbers.
  • Excellent verbal and written skills.
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented.

 

About Marketo

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.


Marketo is an equal opportunity employer.