Associate Product & Segment Marketing Manager

Product Marketing | San Mateo, CA, United States



Associate Product & Segment Marketing Manager

 

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology.


The Opportunity

Marketo is looking for a rock-star Manager of Product & Segment Marketing to join our team.  Segment Marketing is at the epicenter of Marketo, driving the ‘Go-to-market strategy and execution for our target business segments.  You’ll work closely with sales, demand generation, content marketing, customer marketing and product marketing to build the tools and programs to improve overall business performance.  You’ll be responsible for driving business results that hit our pipeline and revenue goals.

 

This is a high impact position and previous experience in product marketing or a related function is required.  In addition, you possess a record of success in SaaS, software or technology product marketing, delivering measurable results.  You understand and love Go-To-Market and are comfortable switching between strategy and execution.  You have the confidence and leadership skills to influence cross functional teams and command respect across all organizational levels and are comfortable in a fast paced, high growth environment. 

 

Duties & Responsibilities

  • Deeply understand your buyers and markets
  • Empower our sales team to close deals, through training and direct deal support
  • Drive messaging and content strategies that appeal to potential and existing customers
  • Coordinate with Demand Generation team to translate programs and strategy into measurable pipeline and closed revenue
  • Lead go-to-market efforts for new initiatives through coordination across the marketing organization
  • Collaborate with Customer Marketing to find amazing customer stories and turn those into compelling content pieces
  • Effectively present Marketo directly to potential customers in deals or events
  • Understand the competitive landscape and train sales to win against competitors
  • Develop strategic plans, market positioning, and value propositions

 

Essential Skills, Experience & Education

  • 5+ years strategic marketing experience in product marketing, segment marketing or similar
  • Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
  • Highly skilled at critical decision-making; ability to evaluate business issues and resolve problems; ability to develop and write a business plan
  • Proven track record of developing and delivering messaging and sales enablement that drive pipeline, higher win rates, and revenue
  • Strong analytical, written, and verbal communication skills
  • Public speaking: highly effective presentation skills to large audiences both live and virtual
  • Ability to work across organizational lines, command respect, and influence without authority
  • Experience conducting and analyzing market and competitive research
  • Writing skills: Content/Collateral creation
  • Ability to travel required (25-30%)

 

Good to have:

  • An MBA from a well-regarded institution, considered a plus
  • Experience with marketing automation, campaign management, digital marketing or email marketing platforms a plus.
  • Specific Vertical/industry experience is a plus
  • Experience marketing and selling to large enterprises a plus

 

About Marketo

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.


Marketo is an equal opportunity employer.